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PRESENTATION MARKETING PLAN 2018
On February 8, the Passeig de Gràcia Association presented its Marketing Plan 2018 to all associates, collaborators and other establishments of Passeig de Gràcia.
The event took place at the Almanac Barcelona Hotel, which had a large number of representatives from all sectors of Passeig de Gràcia and public / private organizations dedicated to tourism.
A summary was made of all the actions carried out in 2017, with special emphasis on international events and the synergies obtained from them: assistance to international fairs, workshops in different cities and the contact of more than 400 travel agents for the promotion of Passeig de Gràcia as a benchmark for the city of Barcelona.
Likewise, emphasis was placed on one of the bets of the previous year, the improvement of digital communication through different channels on social networks and on the new website of Passeig de Gràcia. The good results obtained have helped to spread the Passeig de Gràcia and the associates, reaching a greater number of potential customers.
The event ended with the presentation of the new campaigns promoted by Passeig de Gràcia for 2018, such as the “Passeig de Gourmets” next March or a new edition of the successful “The Shopping Night Barcelona”.
The good reception of them, makes us feel satisfied and hopeful that 2018 will be a year of great success for the Passeig and all the associates.
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