About us

About us

Organized in 1952, the Passeig de Gràcia Association is one of Barcelona’s oldest commerce and neighborhood associations. Its aim is to safeguard and promote the interests of its members and to watch out for the good upkeep and maintenance of the avenue. Passeig de Gracia is one of the world’s most renowned and important shopping streets, with an outstanding reputation both at home and abroad. It is unique for its Modernista buildings, designed by such notable architects as Gaudí, Puig i Cadafalch, and Domènech i Montaner, among others. The establishments of many of the top Spanish and international firms are to be found on this avenue, which forms a magnificent showcase of our city for the world to see.


One of the Association’s priority objectives is to serve the establishments on the avenue. We belong to the various municipal participation groups in the City and Commerce Forum and we help to support initiatives addressed to promoting Passeig de Gracia’s international appeal. Likewise, we cooperate on a number of projects and events that are carried out in the city and we offer advice on matters involving regulations or formalities with the City Council and other public bodies. Passeig de Gracia Association also watches out for the avenue’s safety, civic spirit, cleanliness and urban planning.

First Goal

To promote Passeig de Gracia and give life to the avenue

Second Goal

To safeguard the interests of merchants, residents and visitors

Third Goal

To strengthen the image of Passeig de Gracia

Luis Sans, Santa Eulalia


from the Chairman of the Passeig de Gràcia Association

On behalf of Passeig de Gràcia Association, I am pleased to present you the guide Passeig de Gràcia-Barcelona. The Luxury Promenade, in which you will find an outstanding selection of stores, restaurants, cultural spaces and emblematic buildings. We Barcelonians have always felt great admiration for Passeig de Gràcia, the place of residence of our most prominent families, the avenue with the city’s best establishments and an elegant meeting point. As our esteemed guests, we invite you to stroll along Passeig de Gràcia. You will surely be delighted by its splendid Modernista houses, its magnificent stores and outdoor café and dining terraces, and its exquisite cuisine. We wish you a hearty welcome to Barcelona and hope you will have a very pleasant stay. Luis Sans Chairman, Passeig de Gràcia Association.

Behind the Association

Board of directors

  • Chairman Luis Sans, Santa Eulalia

  • Vice-Chairman Hubert Wiese, You are Capital

  • Vice-Chairman and Treasurer Javier Julià, Fabrick

  • Secretary Margarita Farga, Farga Group

  • Member Gabriel Jené, La Mallorquina

  • Member Jordi Rabat, Rabat

  • Member Katiuscia di Martino, Tiffany & Co.

  • Member Montse Dalmau, Loewe

  • Member Mariano Naharro, Saint Laurent

  • Member Pascal Billard, Majestic Hotel & Spa

Executive Team

  • Managing Director Carolina Guilló

  • Tourism Marketing Manager Verónica Rodríguez

  • Management Department Marta Benito

  • Community Manager Yago Bruna

  • Administration Mª Àngels Ciurana