About us

About us

Founded in 1952, the Passeig de Gràcia Association is one of Barcelona’s oldest merchant associations of the country. Its aim is to safeguard and promote the interests of its members and to maintain the avenue at its best. Passeig de Gràcia is one of the world’s most renowned and important shopping streets, with an outstanding reputation both locally and abroad. It is unique for its Modernist architecture designed by such notable architects as Gaudí, Puig i Cadafalch, and Domènech i Montaner, among others. The boutiques of many of the top Spanish and international brands are located on the avenue, which constitutes a magnificent showcase of our city to the world.  


One of the Association’s priority objectives is giving service to the brands settled on the avenue. We belong to the various municipal participation groups and commerce forums, and we help to support initiatives addressed to promote Passeig de Gracia’s international appeal. We collaborate on several projects and events that are carried out in the city, and we offer advice on matters involving regulations with the City Council and other public institutions. Passeig de Gràcia Association watches out for the avenue’s safety, civic spirit, cleanliness, and urban planning.

First Goal

To promote Passeig de Gracia and give life to the avenue

Second Goal

To safeguard the interests of merchants, residents and visitors

Third Goal

To strengthen the image of Passeig de Gracia

Luis Sans, Santa Eulalia


from the Chairman of the Passeig de Gràcia Association

On behalf of Passeig de Gràcia Association, I am pleased to present you the guide Passeig de Gràcia-Barcelona. The Luxury Promenade, in which you will find an outstanding selection of stores, restaurants, cultural spaces and emblematic buildings. We Barcelonians have always felt great admiration for Passeig de Gràcia, the place of residence of our most prominent families, the avenue with the city’s best establishments and an elegant meeting point. As our esteemed guests, we invite you to stroll along Passeig de Gràcia. You will surely be delighted by its splendid Modernista houses, its magnificent stores and outdoor café and dining terraces, and its exquisite cuisine. We wish you a hearty welcome to Barcelona and hope you will have a very pleasant stay. Luis Sans Chairman, Passeig de Gràcia Association.

Behind the Association

Board of directors

  • President Luis Sans, Santa Eulalia

  • Vice-president Hubert Wiese, You are Capital

  • Vice-president and treasurer Javier Julià, Fabrick

  • Secretary Margarita Farga, Farga Group

  • Member Gabriel Jené, La Mallorquina

  • Member Jordi Rabat, Rabat

  • Member Katiuscia di Martino, Tiffany & Co.

  • Member Mariano Naharro, Saint Laurent

  • Member Pascal Billard, Majestic Hotel & Spa

Executive Team

  • Managing Director Carolina Guilló

  • Tourism Marketing Manager Verónica Rodríguez

  • Management Department Marta Benito

  • Community Manager The Brand Guardian

  • Administration Mª Àngels Ciurana