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Pretty Ballerinas opens its flagship store this holiday season at Paseo de Gracia
A new selling point of the brand will be located at Paseo de Gracia, 106, showing a sign of growth and consolidation of the company.
Pretty Ballerinas, a brand of the footwear group Mascaró, has decided to implement its new store concept at the Luxury Avenue of Barcelona. The secret of the brand growth is the handmade production of all its shoes in a small Balearic paradise, Menorca (where they manufacture the full annual production of the four branches of the group: Pretty Ballerinas, Pretty Loafers, Mascaró and Ursula Mascaró).
The family business, which has received many proposals of large investment funds, will have its new boutique ready to open for Christmas season. This store of 30 square meters is located at Paseo de Gracia, replacing the Catalan company TCN which closed in September.
The company is currently studying new destinations in which to implement this fantastic new store concept that has been well received by its regular clients. No doubt that shoe lovers will receive this boutique with open arms, at one of the most busy arteries in Barcelona.