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How to attract the chinese market to barcelona through social networks
Barcelona has become the first tourist destination in Spain for the Chinese issuing market.
The large shopping mall of major brands, the historical-artistic and cultural heritage and the stability of other Mediterranean destinations are the main assets with which the city of Barcelona plays.
And as it is necessary to establish a good strategy of tourism promotion appropriate to the preferences and needs of Chinese customers, on April 25 the Association of Passeig de Gràcia organized for its Premium partners a training workshop designed to attract this tourism sector, using The Chinese digital platforms and social networks.
The L’Hotel Claris was the place for this training workshop which had a great success of participation.
Roger Nierga, CEO of Fengling, a portal specialized in the new generation of Chinese consumers, attendees could learn all the necessary aspects to improve the interaction capacity with the Chinese tourist market such as:
- Improve the positioning in digital search engines.
- Use, improvement and influence on Chinese social networks and digital platforms.
- Approach to online tourism in China through analytics.
- Introduction and knowledge of WeChat, the most powerful social network in China.
The workshop was concluded with different cases of study on the Chinese tourist market and a Coffee Break so that the many workshop attendees had the opportunity to meet each other pleasantly and share a pleasant chat.
Workshop attendees were delighted with the knowledge they learned and hope to be able to repeat very soon.
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