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Barcelona, the favorite destination for Chinese tourists
As informed by the WTO, the profile of Asians travellers is not always the same and we can find either the traditional tourist that prefers to save money in transport and spend more in shopping, or the tourist that they define as a young, professional and literate, who values the history of the destination, or the hedonistic kind, who travels for pleasure.
Nice weather, a rich culture, the language and a great shopping experience, are some of the more relevant aspects for tourists to choose the Catalan capital to spend their free time. Most of the establishments located at the Paseo de Gracia, offer Chinese visitors a personalized customer care with native staff, information in their language and a Tax Free service, aiming to attract these customers, who, in average, spend very important amounts in fashion, accessories and jewels.
During February 2014, and taking advantage of the New Year Chinese holiday celebration, the Association of Friends of the Paseo de Gracia and Air China launch a joint promotion campaign that offers discounts, gifts and personalized customer care to customers flying to Barcelona, showing the airline boarding pass when purchasing or consuming at the participating venues of Paseo de Gracia.