Webinar "New trends in the Retail & Luxury industry: Passeig de Gràcia as an example of transformation"

On December 2, the Passeig de Gràcia Association participated in a webinar in collaboration with the British Chamber of Commerce in Spain under the title “New trends in the Retail & Luxury industry: Passeig de Gràcia as an example of transformation”.

The impact of COVID-19 has been a challenge to the capacity for adaptation, change and resilience of all economic sectors. The retail & luxury industry has been one of the hardest hit by the restrictions imposed to contain the pandemic. An industry in which the face-to-face, close and personalized treatment was one of its outstanding elements, has been forced to turn to new forms of sales.

During the webinar, the speakers had the opportunity to explain to the members of the British Chamber and the Passeig de Gràcia Association, the initiatives that have been launched to continue positioning the Barcelona avenue as a space of relevance and luxury, not only in the city, but in Europe.