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The third edition of the Solidarity Xmas Tree charity auction manages to raise €138,000
On December 3rd, the Solidarity Xmas Tree initiative’s charity dinner was held. That night, the 14 Christmas trees created by major luxury and interior design brands were auctioned off, which had been on display since November 27th at the Majestic Hotel & Spa Barcelona.
The initiative, already consolidated as one of the most important solidarity events in Barcelona during these special dates, managed to raise a total of 138,000 euros this year, which will be destined to different projects of the Pequeño Deseo Foundation and the Pasqual Maragall Foundation.
For this occasion, Hermès has also created a unique large-format tree, which will decorate the hall of the Majestic Hotel & Spa this Christmas.
Together with Hermès, the brands that have participated in this edition of Solidarity Xmas Tree are: Alfons & Damián, Brunello Cucinelli, Cartier, Castañer, Chopard, La Perla, Lladró, Loewe, Luzio, Natura Bissé, Rabat, Santa Eulalia and Zé García Atelier.
The event was attended by more than 300 guests from the business and social world of Barcelona who enjoyed a unique gathering that began with a dinner and subsequent auction, hosted by the president of Sotheby’s Spain, Mrs. Flavia Hohenlohe.
During the dinner, four very special trees were also raffled off; the Torres Family Winery created a tree with 12 boxes of some of their most appreciated wines. Another of these trees was composed of different gifts given by luxury brands such as Chanel, Montblanc, Suarez, Bottega and Veneta, Escada, Burberry or Rosa Clará. Luxury Spain collaborated by providing a tree created with more than 40 gifts from great luxury brands in gastronomy, beauty, fashion and experience. Finally, Dewar’s did its bit for this unforgettable evening by raffling off a trip to the brand’s distilleries in Scotland.