Presentation of the Tourism Marketing and Promotion Plan 2019-2020 of the Passeig de Gràcia Association

On Wednesday 19 February, the presentation of the Marketing and Promotion Plan 2019-2020 of the Passeig de Gràcia Association took place at the Gallery Hotel.

The event was attended by representatives of the member establishments of the Association and was directed by the president of the Association of Passeig de Gràcia, Mr. Luis Sans, accompanied by the Manager of the Association, Carolina Guilló and the Director of Tourism Marketing, Verónica Rodríguez. They were responsible for showing the various actions that took place during the past year, both at the level of promotion in international tourism events, such as those organized by the Association itself and held in Passeig de Gràcia, as the second edition of Passeig de Gourmets, the first of Cocktail Boulevard or La Nit de Passeig de Gràcia.

There was also time to review the great success that had the new Christmas lighting inaugurated this year, both in terms of impact on the press and the public, and that has made Passeig de Gràcia has certainly been the most photographed street in Barcelona last Christmas.

Once the actions carried out in 2019 were presented, it was the turn of knowing those planned for the present year, among which, again, the attendance to international tourist fairs to promote the wide and varied tourist offer of Passeig de Gràcia, besides giving coverage to the different establishments that also participate in these events.

As for the local area, actions are again included to attract the attention of international travel agents, showing them through Fam Trips organized by the Association, some of the hotels, restaurants and main stores in Passeig de Gràcia.

And once again, the most cosmopolitan avenue of Barcelona will have as protagonists the different establishments that will participate in the new editions of Cocktail Boulevard, La Nit de Passeig de Gràcia or Passeig de Gourmets, whose third edition, which will be held from March 12th to 22nd, promises to bring, once again, the best gastronomy to the thousands of visitors that will enjoy this event, already a classic of the city