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Participation in Turespaña Madrid working day
Last Wednesday, September 26, the Passeig de Gràcia Association attended a conference organized by Turespaña in Madrid, there were 20 travel agents, the vast majority of them from India, where the Passeig de Gràcia offer and its associates was presented. During the day, there was also a small representation of Nepal, Bangladesh and Sri Lanka.
The profiles of the attendees were quite varied, some had already worked with Barcelona, bringing groups of professionals, others however, were specialized in leisure travel with profiles of high-end clients, and other agents, were specialized in honeymoon, weddings and cruises.
The group of travel agents spent a week in Spain, attending workshops in Madrid, Valencia and Malaga, and visiting these cities. The representation of the Spanish offer in the workshop in Madrid was very interesting, there were destinations such as Tenerife, Galicia and Madrid and some hotel chains. The companies in Barcelona that were present were: Derby Hotels, El Palauet, and Majestic. There were three companies specialized in shopping: The Canaletas Gallery in Madrid, which is scheduled to open in a year, Las Rozas & La Roca, and Passeig de Gràcia.
The most important topics of the day were the analysis of the middle and upper classes, the number of people traveling abroad (21 million people per year with a forecast of 32 million in 2020), the most frequent international destinations are UAE, Thailand, USA, and Singapore and the most frequent European destinations are France, UK, Italy, Switzerland, Germany and Holland. The first destination in Spain is Catalunya, followed by Madrid and Andalusia, where the average stay is 6.6 days. The highest season is between May and July, and November. One of the most important issues when the people is traveling is gastronomy. It is the eighth largest issuing market in the world for incentive trips, which represents a great opportunity for Barcelona.
