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LOEWE launches the Dumbo capsule collection
LOEWE launches the Dumbo capsule collection on March 29 in a selection of its stores for a limited period of time.
The capsule is inspired by the Dumbo elephant – the iconic Disney character – and is proposed as an exclusive extension of the Spring / Summer 2019 collection. This limited line of products responds to the sweet nostalgia that the beloved Disney cartoon awakens in the general public.
LOEWE has conjugated its sense of fun, functionality and its advanced technique “intarsia” (a complex technique that uses marquetry and digital printing) to transfer the image of Dumbo to two items of the brand: the Goya backpack and bag of hand T Pouch. The collection also includes a series of pret-a-porter pieces for men and women: jackets, shirts, pants, shirts, sweatshirts and a scarf with the same images.
Anecdotally, the same March 29, coinciding with the release of the LOEWE capsule collection, it is the premiere of a remake of the classic animated Disney film directed by Tim Burton.