International Newsletter

At the end of November, a special edition of the newsletter was sent to the entire database of international contacts that the Passeig de Gràcia Association has. This database is composed of more than 4,000 contacts of international tourism professionals from all types of markets, even from emerging and long-distance countries such as certain nations in Asia, USA, or Russia, to name a few examples, which are so crucial for our partners. The database has been created through many promotional activities over the last five years and is being updated systematically.

This is one of the communication elements used by the Passeig de Gràcia Association to follow up on the entire International Marketing Plan. It is also a way to keep in permanent contact with all these professionals in the luxury travel sector, sending them news of interest and updated information to facilitate the organization of trips and experiences to Barcelona.

On this occasion, three news items were included: one referring to the opening of CASA SEAT, welcoming it to Passeig de Gràcia as a partner; another to the new incorporations of establishments both to the Association and to Passeig de Gràcia, increasing the presence of prestigious brands such as Messika and Moncler, as well as one presenting and promoting the new Experiential Routes of Culture and Lifestyle that will be marketed by the Association.