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Friends of Passeig de Gràcia at Fitur Shopping 2016
Paseo de Gracia showcased their commercial offering in Fitur Shopping, an event held from January 20th to the 24th in Madrid.
The Association of Friends of Paseo de Gracia presented its commercial offer and its marketing and communication plan during Fitur Shopping 2016, on its second participation in this shopping tourism sector promoted by Fitur and organized by Madrid Shopping Tour S.L. and TMR Experience.
Friends of Passeig de Gràcia was located at Stand B14 / Hall 8 to attend the professional Fitur Shopping program Hosted Buyers and visitors who gathered at the show. On Wednesday the 20th at 4:30 pm the 2016 marketing and communication plan was presented to the audience at the dome of the Shopping Fitur Hall 8 and the Association participated in a debate on shopping tourism with other representatives of this sector.
Friends of Passeig de Gràcia is a professional association that dates back to 1952. Located at the avenue that bears its name, covers four strategic areas for tourism: hotels, catering, culture and shopping. Its commercial offer blends with the architecture, culture and gastronomy offering travelers a unique experience in the city of Barcelona. The association currently has 163 members of whom 103, categorized as Premium, are involved since 2013 in its international marketing and communication plan.