Chinese Customer Etiquette Training with Casa Asia

During the months of November and December, we attended a Chinese Customer Etiquette Training, in the post-Covid period, organized by Casa Asia. The course was divided into five sessions, taught by two native experts and residents in Spain, which covered general topics related to Chinese culture and traditions, their origin and fundamentals of their way of thinking, as well as more specific aspects about their way of doing business and strategies to follow in terms of promotion and communication with them. The content of the course is very extensive and very useful, since it helps us to know, even more, this key market for the interests of the Association. We were able to learn about and study many real actions of prestigious international brands, as well as different initiatives of destinations and hotels.

Chinese customers represent one of the major emerging markets and in permanent growth, a determining factor for our city, given its ability to deseasonalize and the high average spending on purchases made by major brands. The city of Barcelona is very well connected with the main cities in China, as well as Hong Kong and Taiwan, with direct flights or stopovers in other major European cities that complement the trip. Chinese customers are changing rapidly, and it is increasingly common to see clients in small groups of very exclusive trips or traveling independently, so their demand for 4-5* hotels in the Passeig de Gràcia area is also growing a lot.

The Passeig de Gràcia Association has been working for several years now with Asian customers through the participation in different promotional actions, both in China and in Southeast Asia, and other countries such as Japan, as well as through collaborations with airlines and different Asian payment platforms. It is expected that we will be able to recover all this promotion as soon as international flights normalize. Within our marketing plans for 2021, it is also planned to organize, exclusively for our associates, a similar course with Casa Asia, focusing on our markets of interest.