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Casa Batlló reveals Gaudí's hidden symbolism
In this way, the Casa Batlló has opened itself for the world to see. A virtual tour and a videoguide with augmented reality and 3D animations , among other items, make this building an essential key to an understanding of Antoni Gaudí’s architectural language and a leader in the use of new technologies among the foremost museums and cultural institutions.
Indeed, seeking to show the house just as Gaudí conceived it and to explain the code of the great architect’s structural concepts, the Casa Batlló has been digitalized, focusing on innovation in its cultural visits to offer people a tour that goes far beyond the simply visual to become a genuine experience for the senses, thanks to the use of augmented reality and a new website where an exciting virtual visit can be made to this uniquely enthralling World Heritage Site. The Casa Batlló has developed these proposals within the framework of an ambitious research project on the symbolism used by Gaudí, becoming a pioneer among the foremost monuments of Barcelona in providing support for advanced digital technology. Behind its amazing façade laden with colorful symbols, the Casa Batlló conceals an astonishing world of fantasy and imagination. Gaudí’s exuberant inventiveness and an exceptional creative freedom combined here to forge a unique language of symbols that visitors, with the help of the latest technology, can now discover in every corner of the house. A major novelty this year at the Casa Batlló is a videoguide in tablet format with augmented reality, virtual environments and 3D animations . The videoguide allows visitors to become acquainted with how the Batlló family lived in the Barcelona of the early 20th century, to discover the fascinating furniture that was on the Main, or Noble, Floor at that time and to enjoy the animations of organic and other natural forms connected with the building’s surprising functional and aesthetic features. The traditional audioguide, which many people consider an indispensable aid to obtain a good explanation of all that one sees on a visit, has evolved in this way to provide a videoguide in tablet format allowing virtual information to be added to the existing physical reality. Likewise, the Casa Batlló presents a fascinating three-dimensional model of over two meters in height with the projection of the mapping audiovisual entitled “The Awakening of the Casa Batlló” , produced within the framework of the tenth anniversary of cultural visits to the house in 2012. This vibrant production invites you to enter Gaudí’s world, presenting the symbolism and representations of legends including those of Sant Jordi –St. George– or Carnival that lie hidden behind the building’s wonderful façade, revealing the secrets of Gaudí’s architecture to provide a clear and incisive understanding of all his work in general. The Casa Batlló also has a new website and has created a platform allowing direct personal communication with visitors. By visiting this website, you can grasp the true essence of Gaudí that imbues every corner of this spectacular house-museum. This updated platform includes a virtual tour on which visitors can discover the most hidden secret corners of the Casa Batlló, with 360º views of Gaudí’s remarkable concepts, countless allusions to the world of nature, and an aura of mystery that lends this structure its very special atmosphere. Additionally, the new website contains complete practical information on both cultural visits and the rental of spaces for the holding of distinguished events, right in the heart of the city. There are also historical data on this emblematic building, constant updates on both the Casa Batlló and Antoni Gaudí, and an e-shop where you can see and purchase a variety of lovely pieces with Gaudí’s unique imprint. To top it all off, the Casa Batlló surprises visitors this year with a magnificently produced video spot that brings to life all the colorful symbolism and magic to be found inside this world-famous house – a structure throbbing with life:
Casa Batlló A UNESCO World Heritage Site and an architectural jewel by Antoni Gaudí, the Casa Batlló is an all-time legend of universal art, architecture and design. The organic harmony of its interior and its colors, shapes and light make this superb monument a must on any visit to the vibrant Mediterranean city of Barcelona.