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Amics del Passeig de Gràcia at the ATM of Dubai
The Arabian Travel Market (ATM), held from 25 to 28 April in Dubai, is regarded as the world’s leading event for inbound and outbound tourism in the Middle East. In this last edition, congregated more than 2,800 products and destinations worldwide and more than 26,000 buyers and visitors gathered.
Thanks to the collaboration agreement that has the Association with the Barcelona Shopping Line of Turisme de Barcelona, Amics del Passeig de Gràcia had presence with promotional materials at the stand that Barcelona Turisme shared with Turisme de Catalunya in the pavilion dedicated to European tourism.
To strengthen our presence, the Association was represented on the stand of Turespaña, through strategic consulting Qualis Hospitality Group who attended an agenda of 50 interviews with buyers that manage high-end customers interested in Barcelona. Each of them were given a presentation of Passeig de Gràcia and the Welcome Pack.
The number of Arab tourists visiting Barcelona has doubled since last year and one of their main motivations is to buy prestige and luxury brands. The Arab tourist has an average ticket of 600 euros on clothes and 2000 euros in jewelry, according to own data of Friends of Passeig de Gràcia. If we add that, the increasing number of flights connecting the countries of the Middle East with Barcelona, the Arab public becomes a clear potential market.