MONTBLANC

The Boutique NEO concept, created by the renowned French interior designer Noé Duchaufour-Lawrance, has three main design themes related to the Maison's roots. Cursive writing, associated with the Montblanc fountain pen, is the starting point for the overall design. The curves that shape the surface of the boutique evoke calligraphy and the culture of writing. The emblem, inspired by the snow-capped summit of Mont Blanc and symbol of the highest standards of perfection, is paired with various ink colours to represent the life and soul of Montblanc and its pursuit for constant evolution through innovation. Inside the boutique, a jet of ink animates large screens along several panels on the wall, lacquered in black, reminiscent of the Maison's inimitable precious resin. The third element is the passion for craftsmanship, a value that has characterised the Maison's long history. This is narrated through a structured architecture and a dark wood composition, inspired by the furniture used by the craftsmen where they develop their skills in each of the Maison's manufactures: watchmaking, writing instruments or leather goods.

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