Roadshow in the United States and Canada

From June 24 to 28 the Passeig de Gràcia Association attended a Roadshow in the United States and Canada to promote the Passeig de Gràcia and all its offer of accommodation, gastronomy, culture and shopping in these countries. Three cities were visited: Chicago, Toronto and New York.

Americans are high-level customers who visit more and more Spain. There are already many regions of our country that receive this type of client, cultivated and educated; among them is, of course, Barcelona. The main cities of this high-end client are New York, Chicago, Los Angeles and San Francisco and, on the part of Canada, Toronto, Montreal and Vancouver.

We met with travel agents in all the cities visited, bacause this roadshow was based on commercial visits in the offices of the main tour operators of each city. This formula allows a more direct and efficient contact with the professionals, and we had the opportunity to hold private meetings with them and to contact the specialized agents in the destination Barcelona. High-end agencies were visited throughout the cities, that is, agencies whose clients are mainly “high-level” and a total of 44 new contacts were made.
On this occasion, we also represented three Passeig de Gràcia hotels: Gallery Hotel, Hotel Condes de Barcelona and Almanac Barcelona.