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Passeig de Gracia Association promote a new gastronomical project
On February 1st, the Association of the Passeig de Gràcia introduced the new gastronomical project developed with the support of the area Wine & from Mahala Communication and Public Relations agency, whose main objective is to position Paseo de Gràcia as a specific gastronomic destination, taking advantage of its unique singularity in the world: the street that concentrates 6 Michelin stars; as well as making it an ideal meeting place for the local public.
The event will be held from October 20th to 29th inside the establishments, since the intention is that the attendees not only try the kitchen but also enjoy the experience of eating or dining inside the most reputed restaurants in the city. In the program you will find various activities: dish route, tasting menus at a closed price, four-hand cooking in which prestigious chefs will share the kitchens of the most prestigious hotels on the promenade and free showcookings.
Behind this gastronomic event, there is a very powerful communication campaign that has several actions in the press (press conference, press trips, agenda notes, press release), as well as the development of a digital public relations strategy through different channels of social networks, creation of a microsite and multiple graphic applications (banners, posters …) to insert in street.