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Shopping Tourism and Economy Madrid Summit 20
The second edition of the Shopping Tourism and Economy Madrid Summit 2016 was held on 29 and 30 November. It is the only European summit dedicated exclusively to the phenomenon of shopping tourism, which places its importance on the urban economic development of the coming years.
This event is an initiative of The Shopping Institute, a Spanish entity of international scope that works for the recognition of the shopping tourism as a specific sector and as motor of the socio-economic development of the cities.
The Association of Paseo de Gràcia, participated in one of the debate sessions that were held during the day. The President of Madrid Business Forum, the General Director of Joyerías Sua-rez, and Verónica Rodríguez, representative of the Association participated in the table, which was titled “Quality Tourism: A strategy of boosting local commerce” and was moderated by The Deputy Director of the daily newspaper Cinco Días. It dealt with issues related to international tourism promotion and the diversification of “sun and beach” tourism. There was also time for talking about the improvement on the customer service in the stores and other establish-ments that receive tourists and the need to work in attracting quality visitors and not focus only on quantity.