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Friends of Passeig de Gràcia, members of the Catalan Tourist Board
The Association of Friends of Paseo de Gracia has formally become a member of the Catalan Tourist Board (Agència Catalana de Turisme, ACT) last January 13th.
The ACT is a tourist agency under the Catalan Government whose main mission is to promote tourism assets of Catalunya. ACT membership will give us the right to participate in its promotions at a national and international level with excellent conditions, and therefore allows us to address with a guarantee of success the actions contained in the 2016 Operations Action Plan framed within the Sales and Marketing Plan, that will be presented to Premium members next January 25th.
Additionally, the ACT is working on creating the PREMIUM program, that will include the luxury offer of all sectors associated with this market segment. Friends of Passeig de Gràcia has been invited to join the program drafting committee. Ideally, it would be appropriate to agree on an explicit luxury offer segment of the Passeig de Gràcia, so we will keep you informed.
If you are interested in learning more about the ACT activities, click on the website link.