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The Association of Friends of Paseo de Gracia awarded as a Barcelona trade referent
In the year 2014 the Association of Friends of Paseo de Gracia began working in their Commercial and Tourist Marketing Plan, highlighting three main strategies focused on the creation of online and offline tools, as well as products, services and alliances with public and private entities. All these components convey a clear bet for internationalisation and opening new market segments like the emergent countries.
Among the activities carried out by the Association of Friends of Paseo de Gracia stands out the creation of its new website, that you are visiting right now, and its application “Barcelona Shopping Experience”, free and available for Android and iOS. With these useful tools visitors can know in depth all that Paseo de Gracia has to offer and be informed on a daily basis of all developments as they arise from a digital environment.
In addition, the new “Welcome Pack Paseo de Gracia” card provides a preferential customer care, as well as gifts and discounts to individual visitors and groups, offered by agencies or event management companies, among others.
The award received by the Government encourages the Association to continue working and advancing in the promotion of one of the most recognized urban arteries worldwide. Similarly, they wish to thank all members of the association for their support and offer them every possible tool for achieving their goals.