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Lacoste transforms its store in Paseo de Gracia
The crocodile trademark, founded by Frenchman René Lacoste in 1933, presents its new universe at a surface of more than 400 square metres. This new positioning reflects the current tagline of the brand Life is a beautiful sport, a concept that serves as a framework for the brand new commercial and creative strategy.
Rackets, golf clubs and the famous crocodile are the most iconic elements of the brand and are present in this premium concept boutique showing a sleek design and top quality, with tones of the highest range. Their fans can find in this store clothes of the new men, women and kids collections, accessories, leather-goods and shoes. In addition, the new boutique has a special zone that allows for exploration of a wide range of colours and models of the brand insignia garment: the pique-knit polo shirts.