Aristocrazy, a review of its first year in Paseo de Gracia

Aristocrazy went for the catalonian market with the opening of this Flagship Store in this avenue which is essentially Barcelona’s backbone. It is a new store concept, aligned with an international expansion project. The passions and desire for growth of the Suárez family took in 2010 to the creation of this new brand that brings a new mentality to the jewelry world and it frames them as a fashion accessory to include in our informal and fresh everyday looks. What makes Aristocrazy a novelty is its innovative vision embraced and connected to its origins as well as its pursue of the latest trends whilst not losing the Suárez’s group tradition which makes it unique.

The opening of this store was celebrated in style last year. Before the actual event in the shop, a brunch was organized in the study and penthouse garden of the Aristocrazy shops’ interior designer, Lázaro Rosa Violán. Between the assistants figures important figures of the catalan society and celebrities like the models Vanessa Lorenzo, Veronica Blume, Laura Hayden and Alba Galocha, Alaska, Boris Izaguirre and the comedian Carlos Latre, amongst many others. Laura Hayden and Alaska did not hesitate to play some tunes and add rhythm to the party.

The shop has been open for a year and it looks like it has perfectly adapted to the needs of the market, the firm does not stop selling and runs very low on the stock of some items during the major shopping periods and constantly releases new collections and collaborations with artists.

Up until now we can assert that Aristocrazy is acquiring a privileged spot in the jewelry luxury market.