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New edition of ILTM Cannes
It is the third consecutive year where the Associació Passeig de Gràcia has participated in a new edition of the ILTM in Cannes, a reference fair in the luxury travel sector, which is held annually in France, from December 3 to 6.
Within our stand were represented destinations such as Barcelona, Catalonia, Costa Brava, Madrid, Valencia, Galicia and Tenerife, as well as other organizations such as the Barcelona Hotel Association or the FCB. In addition, there was an important representation of receptive agencies and 5 * hotels throughout the Spanish geography.
This year the whole theme of the conferences was dedicated to Wellbeing tourism. We had the opportunity to meet with some 40 companies, mostly travel agencies specializing in luxury tourism and with the majority of clients are making lesiure and vacation trips. We also had the opportunity to meet representatives of agencies specialized in MICE, meetings tourism and incentive trips.
We met with representatives from countries such as: USA, Mexico, Argentina, Russia, Ukraine, Turkey, China, Malaysia and Japan. All the travel agents were explained the offer and proposal of Passeig de Gràcia experiences and they were given a usb with the presentation, the video and the digital versions of our map and brochure of the Exclusive Experiences. Some also took printed editions of our information. On this occasion, we represented the Alexandra Barcelona Hotel, Curio Collection by Hilton, that generates a lot of interest for its location, and boutique style.
The ILTM becomes a very important fair within the Promotional Action Plan carried out by the Associació Passeig de Gràcia a throughout the year.