Montblanc collaborates in the fight against AIDS
Montblanc, through its partnership with (RED) -the brand born as an initiative to raise money for the Global Fund to Fight AIDS- wants to raise awareness about the fight against HIV and AIDS and provides the opportunity to have a real impact by donating five euros -enough to provide more than 25 days of life-saving medicineslll- with each purchase of a product (Montblanc M) RED.
This money goes directly to the Global Fund to support HIV and AIDS programs in sub-Saharan Africa. Since 2006, Global Fund funds supported by (RED) have benefited more than 140 million people with HIV and AIDS programs, including prevention, treatment, counseling, HIV testing and care services.
The trolley design has been based on the distinctive line #MY4810. The trolley is a lightweight and durable companion for leisure and business trips that features an intense red polycarbonate lining with red skin on the handles and corners. Inside it features an elegant lining with inspirational quotes in red.
For the new writing piece the pure design of the original RED writing instrument (Montblanc M) is retaken. This new writing instrument balances form and function fluently. The firm’s design details include a cap and a body with a brushed nickel and palladium coating, red lacquer on the front of the fountain pen, an ultra-welded Montblanc emblem on the lid and a platinum-plated clip mounted on Invisible shape on the lid so as not to interrupt the fluidity of the design.