The Paseo de Gracia Association has recently been in Russia within our tourism marketing plan to promote and present to the Russian market the great commercial offer of the Paseo de Gracia and the choice of Barcelona as a tourist and commercial destination.
The cities chosen to present our offer were St. Petersburg and Moscow and our manager, Carlota Hurtado was on behalf of the Association and the partners Camper, Santa Eulalia and Rabat.
The success of the workshopping was absolute thanks to the promotional materials, our new promotional video and personal contacts with Russian tour operators.
Barcelona as a city and the Paseo de Gracia in particular, are a great demand for the Russian market and the results demonstrate: in St. Petersburg we contacted 55 travel agents and more than 50 in Moscow.
We are very pleased with the great welcome we have had and we confirm that these actions make Paseo de Gracia one of the great commercial offers in Europe.