Turisme de Barcelona has once again signed the collaboration agreement with the Passeig de Gràcia Association with the aim of carrying out, jointly, promotional actions aimed at offering Barcelona shopping in those interesting markets both nationally and internationally.

With the signing of this agreement, Turisme de Barcelona, ​​continues its commitment to project different actions aimed at both the inhabitants of Barcelona, ​​either through companies or to visitors. In fact, one of the actions in which the Consortium is focusing more is in giving visibility to the autochthonous commerce and the most prestigious firms of Barcelona. And in this sense, Turisme de Barcelona, ​​within its promotional action plan, has integrated the Unique Shops label that brings together the most unique and unique shops in Barcelona.

This collaboration agreement with the Association of Passeig de Gràcia, is materialized in various promotional activities in markets such as the USA and different travel and travel trips.


Barcelona excels as a shopping city. According to the valuation survey that is done annually, visitors score the commercial offer with 8.2. The same citizens value purchases as one of the most positive aspects of the city, above the restaurants and bars. Its success is due to a model that combines traditional commerce, of family origin, and of big international brands, with a more avant-garde, innovative and independent trade. The most representative international brands together with the establishments of the whole life contribute personality and contribute to create a unique model, of a Mediterranean city.



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